Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Business Development Director

The Business Development Director’s (BDD’s) primary objective is to oversee the cross-departmental, holistic efforts to generate revenue in specific areas as prioritized by PureCars.  The BDD is a self-motivated team player that thrives on galvanizing a diverse group of departments to achieve a common goal.  S/he will work closely with the sales, client-facing, marketing, product / engineering, and finance teams to ensure upsell growth and retention of prioritized products/initiatives. S/he will coordinate and manage weekly and monthly pipeline reviews, meetings and training sessions to ensure ongoing improvement and best practices.  S/he will also examine, identify opportunities, and predict revenue and retention attainment by examining individual cancellation and upsell funnels. This is a high profile role that will communicate and set the tone of conversations to our client base and the industry while serving as an escalation point for high value client-facing needs.  

What You’ll Do:

• Broadly, you will conceptualize and execute increased revenue streams as prioritized by PureCars.  Specifically, this includes but is not limited to:

  • Product SWOT Analysis

  • Market Analysis - TAM, SAM, SOM

  • Competitive analysis - product features, margin profiles, speed and execution, expected performance

  • Sales strategy - marketing materials, talk tracks, pipeline objectives with timelines, coaching and accountability measurement to said pipeline objectives

  • Retention strategy - talk tracks, product training, churn analysis, coaching and accountability measurement to maintain + increase revenue stream

  • Product feedback - tying anticipated cost/revenue analysis to feature / development requests

  • Revenue Generation and Retention:

  • Product Ideation:

  • Leadership:  s/he will foster teamwork and collaboration amidst all teams at PureCars in order to achieve Company Initiatives

• This is a high visibility role and will include regular progress reports toward Company Initiatives to the Executive Leadership Team

The Skills and Experience You Bring:

• 7+ years of product marketing / management / selling; advertising agency or marketing technology environment preferred
• 5+ years experience with digital marketing and/or automotive marketing   

Ability to successfully craft and present a persuasive story based on digital advertising data

• Ability to properly tailor communication regarding data processes to your audience’s expertise level
• Self-starter with proven success as both a manager and an accomplished individual contributor
• Automotive marketing and automotive experience is a plus
• Excellent writing and strong/persuasive presentation skills
• Deep experience with digital marketing, specifically search, social, programmatic, and email marketing
• Expertise using Google Suite of tools, such as Google Ads and Google Analytics, to formulate a ROI-centered story and develop client-facing strategies founded in solid data analysis
• Experience with Salesforce is a plus
• Proven ability to lead a team through a constantly changing environment, product enhancements and rapid growth
• Exceptional at detecting the need for and driving internal change

Salary: $160,000.00

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!