Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 20+ OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Overview:
As a Product Manager for the AutoMiner Customer Data Platform (CDP), you will play a pivotal role in shaping the future of customer data management and its application in the automotive industry. Leveraging your extensive background in automotive operations, digital marketing, and customer experience optimization, you will drive the development and execution of strategies that maximize the platform’s value to dealerships, general managers, and automotive professionals. Reporting directly to the CTO, you will work cross-functionally to ensure the platform delivers actionable insights and solutions that address real-world dealership challenges while driving ROI for our clients.

Key Responsibilities:

1. Strategic Vision & Roadmap Development:

• Define and execute the vision, strategy, and product roadmap for the AutoMiner CDP.

• Identify innovative opportunities to enhance the platform’s capabilities, ensuring alignment with industry needs and customer feedback.

• Collaborate with the CTO and executive leadership to prioritize features that drive growth and efficiency.

2. Customer-Centric Product Development:

• Translate dealership and automotive professional needs into well-defined technical requirements, backed by data and industry insights.

• Conduct customer research, including interviews, surveys, and feedback analysis, to refine product features and ensure customer satisfaction.

• Create comprehensive product documentation, such as PRDs (Product Requirement Documents) and strategy briefs.

3. Collaboration with Cross-Functional Teams:

• Partner with engineering, design, and data science teams to deliver high-value features on time and within scope.

• Work closely with sales, marketing, and customer success teams to ensure the product’s commercial success.

• Manage relationships with external vendors, data providers, and integration partners to expand platform capabilities.

4. Data-Driven Insights & Optimization:

• Leverage machine learning and advanced analytics to create unique differentiators for the AutoMiner CDP.

• Define and monitor KPIs to measure product success, customer engagement, and ROI.

• Iterate on product features post-launch based on performance metrics and user feedback.

5. Industry Expertise & Problem-Solving:

• Utilize your deep understanding of variable operations (New Vehicle Sales, Used Vehicle Sales, F&I) and fixed operations (Service and Accessories) to address dealership challenges.

• Act as a thought leader, bridging the gap between operational challenges and technical solutions.

• Serve as the internal expert on automotive retail trends, ensuring the platform stays ahead of industry shifts.

6. Execution & Delivery:

• Drive the end-to-end product lifecycle, from concept to launch, ensuring seamless execution of deliverables.

• Balance short-term deliverables with long-term strategic goals, maintaining flexibility to adapt to changing priorities.

Qualifications:

• 7+ years of product management experience, preferably in customer data platforms CRM, CDP, DMP

• Extensive knowledge of the automotive industry, including dealership operations and customer data strategies.

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• Exceptional communication and relationship-building skills, with experience collaborating with C-level executives and cross-functional teams.

• Hands-on experience with digital marketing, CRM platforms, Dealer Management Systems, and customer data platforms.

• Ability to thrive in a fast-paced environment, managing multiple priorities while maintaining attention to detail.

Preferred Skills:

• Experience implementing or managing CDPs or similar data-driven platforms.

• Familiarity with machine learning applications in data analytics.

• Expertise in managing integrations with third-party vendors and data sources.

Salary Range: $175,000.00 - $225,000.00

Location: EST Time Zone

Perks at PureCars:

• Culture: Join a team of like minded and driven individuals who are passionate about providing the industries best customer success experience.
• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship. 

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!